Mobile Marketing Tips

Mobile marketing is one of the most effective engagement strategies a business can use. Use mobile marketing to show your customers that you know what they are interested in and you care about catering to them.  Mobile marketing will let you do just that.  One example of showing you care about your customers is to not wear them out with endless promotions and offers; you may instead wish to send useful links and information once in a while. People will get tired of receiving promotional offers constantly and will unsubscribe from your campaign. Keep them interested by sending relevant content.

mobile marketingMobile marketing has factored large in social networks as well; be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places. As social networks adapt to the proximity marketing standards on the horizon, mobile will be even more important than it is now.

Have your customers engage in your marketing process. Many people love taking videos with their phones and uploading them to the internet. You can ask people to make short videos of all the different ways to use your product and post these on your website. People will feel recognized for you showing their movie and you will be getting more advertisement.

SMS Mobile Marketing

Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be”, or “2” instead of “To” you will save characters, and potentially cost. There are some great texting translators online which can help with this.

With mobile users, text is far more influential than video, so remember that before developing your SMS marketing campaign. Upwards of 88% of all mobile users deal in text messages, but only around 41% of them take the time to watch videos on their mobile devices. This obviously means text should be your bigger area of focus.

Social media is one big and long conversation. Lots of it is meaningless and trivial. Do not link your mobile campaign to this kind of disastrous discourse.  Keep your messages brief and to the point. Social media is a key to any marketing campaign, but you have to use it wisely to get beneficial results.

The fastest growing category with mobile browsers and mobile apps are social networking websites. So business must accept social networking and go where the people are. Mobile marketing success will depend upon your business making a presence on the social networking sites and using it correctly to grow your business.

Build exclusivity and status into your mobile marketing.  Mobile devices themselves have become aspirational.  Phones, tablets and even some mobile apps have become symbols of status.  Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.

Personalize your message as much as possible. Use mobile marketing platforms capable of inserting tokens into your message so you can add the customer’s name into your marketing piece. Personalized messages have a higher response rate than impersonalized ones. Be sure to allow enough characters for the name or your marketing text will be cut off.

Competitive Analysis in Mobile Marketing

Pay close attention to what your competitors are doing in their mobile marketing campaigns, this is a great way to gain an edge in “social mobile.” Don’t follow their every move, if you do, you’re going to blend in with them. You have to stand out from your competitors. Blending in means, at best, you’ll be splitting customers; at worst, you’ll lose them all. Choose the right font size is important in mobile marketing. Font size around 16 pixels or higher is an excellent choice, but you can size it to fit your own desires. Using a size relative to the size of the window is great. Remember if your targets can’t read it then it is useless.

When you are marketing on the mobile network, you must keep your messages very short and to the point. People are using their phones because they do not have the time to sit in front of the computer and relax. So many people are in a rush and on the go, and you want to show your customers that you understand that and are not going to be a burden to them. Do not go into a mobile marketing campaign without any clear objectives. In the beginning understand what you are trying to achieve with your mobile marketing. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term.

To summarize, mobile marketing provides way too many positive features to not at least give it a try if you are not already.  Either way, consider the advice given here and use it to modernize or shape up your current marketing procedures.  Hopefully this helps to clear up any questions you may have had about mobile marketing.

About John Flynn

John Flynn is a business consultant specializing in optimizing the online presence of local business, with clients throughout the United States and abroad. Utilizing adaptive strategies for each niche, market and business, he is able to consistently exceed the goals of delivering more customers and sales. In addition, John is a product creator, speaker, author, husband and father.

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