TruBlu primarily works with established local businesses in the U.S. that fit a "four-2" model -- have been in business at least two years, generate a minimum of $2 million in annual revenue, lifetime customer value over $2,000 and individual transaction value of at least $200. If this describes your business, then you represent a perfect fit for the type of client for whom we regularly achieve the best results.

Our primary focus areas are contractors (all types), dentists and salons but we have experience in every niche and every sized market (large cities to local communities). Our primary objectives are always to connect your market to your business and grow your revenues; this is the foundation for any campaign or service we recommend.

Even if your business is just getting started or generating hundreds of millions per year, we are more than able to help you grow and reach your next goals. While we primarily serve clients in southern California and across the United States, we have many others in Europe, Australia and elsewhere.

Here is a partial list of the services we offer: Website Design, Mobile Apps, Search Engine Optimization / Link Building, Facebook Applications, Facebook Marketing, Pay Per Click (Google Adwords, Bing PPC and highly targeted Facebook advertising), Email Marketing with Aweber, Video Marketing, Graphics, Logo Design, SMS / Text Message Marketing, Copywriting, Google Maps / Local Business Directory Listings and General Marketing Consulting and Business Development.

If you have a specific need we have not mentioned, chances are very high that we can help you and be your best choice... for the simple reason that we approach each client's problem and circumstance as a unique and custom solution.

SOCIAL MEDIA MARKETING

Social Media Creation & Management

No business can afford to ignore social media. For the last decade social media has been one of the single most important parts of any digital marketing strategy and is only continuing to grow.

What Does Social Media Marketing Involve?

Social media marketing these days is a broad term that encompasses a number of different subjects. This isn’t just a matter of posting regular Tweets – instead companies need comprehensive social media strategies that will straddle multiple channels and that will work to effectively build followers, trust and sales.

Effective social media campaigns can potentially result in your product being seen by thousands or even millions of people. Companies can use social media to spread their message through existing social networks so that they are gaining referrals and testimonials from the friends and family that their customers trust. At the same time, the best social media campaigns can help businesses to grow trust and authority of their own by developing a real relationship with their followers that helps to position them as true thought leaders.

Here are just some of the crucial aspects involved in social media marketing:

Profile Creation: Your objective with social media marketing is to ‘be everywhere’. That means you should be on every social media channel that can work with your industry or niche. That means Facebook, Twitter, LinkedIn and Google – but it also means Instagram, Pinterest, Vine, Tumblr and others.

Regular Posting: Having a ‘dead’ social media channel is potentially worse than having no social media channel at all. If you aren’t posting regularly then this will look as though you have ‘abandoned’ your social media accounts. Worse, it may look as though you’ve closed your business entirely! To be successful on social media you need to post regularly so that you can build momentum and deliver value. Consider every single Tweet or status update as a chance to demonstrate the type of value that your brand can deliver.

Tools and Software: Posting regularly and constantly coming up with new, high quality content for your media channels is actually a challenging process. It’s for this reason that the best social media strategies will also incorporate tools for managing posts, for finding new content and for assessing progress.

Content Creation: Sharing content on social media is one of the best ways to get likes and shares. This way, social media marketing and content marketing are closely linked and the key is to understand why content gets shared so that you can develop media that has a true potential to go viral. Remember, people share content because it says something about them and because it facilitates conversation.

On-Page Integration: You also need to integrate your social media into your site itself. That means using social sharing buttons right in your content to encourage active sharing.

Tailored Action-Plan

At TruBlu Consulting we can handle every aspect of your comprehensive social media strategy. We will discuss your brand and your goals with you and create a tailored action-plan that will help you to generate likes and shares quickly and effectively.

To discuss your strategy further, contact us.

CONTACT US

  • (661) 347-0888

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