Mobile website design is one of the most misunderstood topics we discuss with business owners, and unfortunately something that many business owners overlook because they don’t personally go online with a mobile device. We as business owners cannot see the market through our personal filter; the market drives our decisions. With that in mind, mobile traffic is on a long-term upward trend. It has been estimated that by 2013, mobile traffic will surpass “normal” traffic online. Flash website owners have sites that are not even visible on mobile devices! Everyone else has websites that are horribly visible on mobile devices. (Editor’s note: that was our attempt at humor.)
WordPress website users often feel they do not need a mobile website design because their site is “mobile friendly.” While it is true that WordPress is one of the most highly optimized platforms to present websites online, the specific needs of the mobile user will show you that not having a specific mobile website design could be costing you money. A lot of money!
The best way we can describe why mobile website design is so essential is to simply show you some web designs and the mobile counterpart — and you can see how easy and effortless you can navigate a mobile website design while on a mobile device.
Example 1 – Guido’s Pizza
Original Site Version: click here
Mobile version: click here
Example 2 – Pain-Free Chiropractic
Original Site Version: click here
Mobile version: click here
Example 3 – Tony’s Towing
Original Site Version: click here
Mobile version: click here
The primary difference you’ll see withe mobile website design examples is that the content is organized much better and is made for fingers easily finding navigation buttons. No need for your user to zoom in & zoom out, find navigation, squint to see what they need to do… It’s all right there where they need it, when they need it.
The mobile website design offers an optimum user experience, which keeps the visitor on your site and converting into a customer and sales.