Keyword Research Ongoing Process

Keyword research is not a one-time thing when you are optimizing your site. Just because you know which keywords were most popular six months or a year ago does not mean that those same terms are still the most effective. You should be continually researching keywords to stay on top of changes and trends in search terms.

keyword researchBefore you start your search engine optimization project be sure to spend some time doing keyword research. There are free versions of a keyword checker on the internet that you can use if you are on a tight budget. If you are not, you can purchase some really great options on the internet as well.

Develop a well-formed keyword list starting with research and utilizing internet tools. There are various keywords that are very popular related to your site, and these are the ones you want to generate greater traffic to your site. SEO depends on keyword research and the ability to use tools that are offered online to develop high quality keywords.

Do your keyword research before you build your site. You can use Googles Adwords Keyword Tool, which is free, and there are others. When you research your keywords ahead of time, you will be able to build content that is search-engine friendly. You want to use keywords with high volumes of searches and little competition.

Do your keyword research first thing. Find out which keywords you need to focus on when building your website and titles. Keyword research can let you know what people are searching for in your categories. Highlight these items throughout your site to rise in the rankings of the major engines.

Keyword Research Should be Ongoing

Continue to do keyword research on a periodic basis. Selecting the right keywords is the most fundamental part of SEO and by doing initial keyword research, you can save a lot of time and money. If you don’t do any keyword research, you could end up wasting months optimizing for keywords that nobody searches for or keywords that have really tough competition.

Keyword research should NEVER end. New competitors will pop up all the time, so check out what they’re using to drive traffic to their site. New items may be added to your website, so include the new keywords on those pages. A new hashtag might start trending that applies to your site, don’t forget to use those, too!

Use the right keywords. By researching the right keywords to use, you will make sure that search engines rank you for the subject you want to be ranked for. Do keyword research first to make sure you are using keywords that people actually search for; don’t go by your own guesses.

Apply Keyword Research to Be Unique

Make your web site different from your competition. If you are selling a product that many other people are selling, you need your information to be unique. Do keyword research and write your own content. Not only will this help you stand apart from your competition, but you will also get inbound links.

When you do a search on YouTube, the site will suggest related terms that are popular. Use this as a tool for keyword research! Remember that the keywords you type in, while being highly related to the video, aren’t necessarily as popular as the suggestions YouTube is making underneath them.

If you’ve been avoiding it, or you haven’t been seeing the results that you were hoping for from your previous attempts to maximize your search engine results, then hopefully you will now that you’ve read some of these tips. This isn’t an exhaustive reference on keyword research, but it is a starting point that might make all the difference in the world.

About John Flynn

John Flynn is a business consultant specializing in optimizing the online presence of local business, with clients throughout the United States and abroad. Utilizing adaptive strategies for each niche, market and business, he is able to consistently exceed the goals of delivering more customers and sales. In addition, John is a product creator, speaker, author, husband and father.

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